4/12/2023 0 Comments Create wechat official account![]() Choose Subscription Account as an example (the register steps for other options are similar)įigure: Fill in with required information – each email address can be registered for only one WeChat product which means if you use an email to register WeChat Subscription Account, you can’t use it for WeChat Service Account or WeChat Mini Program registration.This makes this type of WeChat official account similar to Slack and Workplace by Facebook. While subscription accounts and service accounts target external markets, WeChat enterprise accounts are primarily for internal communication and management. Verified service accounts can also register for WeChat Pay and set up a WeChat Store. Compared to subscription accounts, the posting frequency of service accounts is lower, but the visibility is higher due to push notifications. When the posts are published, the updates appear as push notifications in followers’ chat lists. Service Accounts can publish up to 4 times per month, with 1-6 articles each time. This type of WeChat Official Account is most suited to individuals and brands that are content-based or information-oriented, such as media publications. Subscription accounts are the only type of WeChat Official Account that is open to individuals, such as bloggers and celebrities, as the others require a company business license. All updates are sent to the users’ subscription folder with no push notifications. They can publish once a day to subscribers and publish1-6 articles each time. They are used much like a daily news feed. ![]() WeChat subscription accounts focus on information and brand communication. WeChat Mini-Programs are essentially apps that live within the WeChat ecosystem, are different from the other accounts. ![]() There're 3 different types of WeChat Official Accounts - Subscription accounts, Service accounts, and Enterprise accounts.
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